Last weekend while I was in a mountain town here in Utah, I was able to visit one of my favorite places.

In this town, there is a small convenience store. Every time we come to visit we go to this store to get treats or hamburgers.

As we were pulling in, I saw a new addition in front of the store – it was a new sign.

Immediately I knew the meaning behind this sign.

Here is the photo I took:

Protecting God's Truth

As I talked with the store owner, his emotion on this topic was strong and unwavering.

We all know what has happened over the last few months with the Anheuser-Busch brand and their plummeting sales.

Their market cap (the value of the company) has shed north of $15 billion dollars. All because individuals are willing to stand by their principles.

This store owner was no exception.  

"Even though customers are not buying the product and it doesn’t make sense to stock it," he stated "I am unwilling to support a brand that defies God’s truth and harms children or families.”

Are You Willing to Take a Stand?

I don’t know what the long-term outlook is for Anheuser-Busch, but I do know the long-term outlook for us as individuals (our souls) if we don’t stand for our convictions - and it’s not good.

After all, the impact we are having on these brands is secondary to the development for us personally as we stand for principles and truth.

Our development - especially spiritually - is what matters.

When we stand for what is right, it strengthens who we are – and ultimately brings us closer to our God.

This is what matters.

This is worth taking a stand for.

This is how we preserve our families and ourselves.

When we give money to a brand, we are sending them a message that we support their actions – good or bad – and give them the OK to keep going in the direction they are going.

The only way we can send a message that we disagree is by withholding money and letting them know “their voices don’t speak for the rest of us.”

Whether it’s Anheuser-Busch, Target, Hollywood, Disney, or anything else; we have to be willing to give up something we enjoy for the principles we hold dear.

Whether that has any impact by way of them changing their actions, who knows.

But again, who and what we become in the process is worth us taking a stand.

As a brand, it is always been my goal to share a message that coincides with the principles I hold dear.

I have no doubt that my convictions have cost me sales, people unsubscribing from my newsletter, or unfollowing me on social media; and I am absolutely fine with that because I know it will resonate with the right people.

I also have a clear conscious that I have been true to myself and to my God.

The store owner in this small mountain town strengthened my conviction of truth and gave me even more courage and determination to stand for it.

Now, more than ever, it’s important for us to associate ourselves with people who are willing to do the same.

I hope we will all have the courage to fight for what we know is right and true.

Individually, and as a brand, I have committed that I will stand by my convictions and hope you will join me!

God Bless,
Darron Rowley